Rocketbook Project

What it Was

This project was part of a university agency simulation where my team developed a marketing campaign for Rocketbook, a reusable notebook company. Although Rocketbook wasn't directly involved, we treated it like a real client, creating everything from audience research and strategy to campaign materials and brand recommendations.

What I Did & Why it Mattered

I helped create several campaign deliverables, including the Voice Book featured here, which defined the brand's personality, audience, and communication style. It was a great introduction to building a campaign from strategy first, then carrying those ideas through every creative piece.

Explore the Campaign

See the research, branding, and mock campaign materials created below

Mock Print Ad

Mock Email Blast

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