University Projects

A collection of projects from my time at the University of Kansas,
where I explored visual communication, branding, and design strategy.

Rocketbook Project

Created a multi-channel marketing campaign for a mock client, translating audience research and brand strategy into cohesive digital and print deliverables.

The Ballard Center Capstone Project

Led the creative direction for an agency simulation, partnering with a real nonprofit client to develop and present a research-driven integrated marketing campaign.

Personal Logo

Designed the personal brand identity I still use today, documenting the creative process from initial concepts and refinement to the final presentation and visual system.