Kansas Gamma Phi Beta Instagram Management
What it Was
Managed Gamma Phi Beta's Lawrence chapter social media presence for one year, planning and producing branded content that highlighted chapter life, philanthropic initiatives, campus events, and member stories. Using strategic content calendars, I created graphics, videos, interviews, and social content that maintained the organization's visual identity while collaborating with alumni advisors and national stakeholders when needed.
What I Did & Why it Mattered
Over the course of a full academic year, I gained hands-on experience planning and producing social content that balanced long term strategy with real-time campus events and chapter initiatives. Working from content calendars strengthened my ability to create engaging, platform specific content while maintaining a cohesive brand voice and consistent member engagement.
A selection of my favorite posts from the year, featuring content I photographed, organized through content calendars, and published to capture philanthropy events, Work Week, recruitment, and other key chapter moments.
LIVE POSTS
MOTION GRAPHICS
A selection of videos I produced before, during, and after recruitment, including promotional hype videos, sisterhood features, and Experience Day content that supported chapter marketing and engagement.