KB & Co. Collective Social Media Content Production
What it Was
Managed the boutique's Instagram presence from August–November 2021, concepting, styling, photographing, editing, and publishing organic social content that showcased more than eight retail brands through lifestyle imagery and seasonal storytelling. Working closely with the team, I sourced models, planned content shoots, and maintained a cohesive visual identity across the boutique's social presence.
What I Did & Why it Mattered
Leading KB & Co.'s Instagram content while completing my design degree gave me hands on experience producing social-first content, while adapting to the visual trends that defined 2021—authentic lifestyle photography and curated feeds. It strengthened my ability to create platform-specific content that balanced creativity, and efficient production—an approach I continue to bring to social content today.
THE FEED AT THE TIME
A small selection of photos captured throughout multiple photoshoots highlighting the various retail brands sold at KB & Co., inspired by the effortless lifestyle aesthetic and casual styling of brands like Brandy Melville.
Brands included: Adorn, AG Active, Chic Closet, Cloth and Label, Etre, MRGN, Stripes, Urban Sunflower
