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Intelligent Engagement Campaign Gifs
What it Was
This project was part of the Intelligent Engagement campaign for Rx Savings Solutions, which combined a dedicated landing page with animated LinkedIn content to tell the stories of three fictional member personas. The social graphics introduced each persona's pharmacy journey and encouraged audiences to explore the full experience on the campaign landing page.
What I Did & Why it Mattered
I designed the social graphics to visually align with the landing page, creating a seamless experience as audiences moved from LinkedIn to the website. Working alongside our Motion Graphics Designer, we brought each persona to life through subtle animation, helping establish a more digital-first look and feel that would later influence the evolution of the broader RxSS brand.
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